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ROI Team - Research for Action



Markets prove their performance


The national Mission for Markets campaign today demonstrates that UK Markets can prove their contribution to their local economies, enabling them for the first time to demonstrate their worth to owners, retailers, and potential investors


Original research conducted in spring 2015 by sector specialists ROI Team provides hard data about the economic performance of markets in England, and how they contribute to their local retail economies, indicating for example:


  • Markets deliver a big turnover from a small footprint –so are the friends of town centre locations
  • Markets support more jobs per area than other retail outlets
  • Markets are making a growing contribution into the local business chain


ROI Team’s work was commissioned by Nabma, the National Association of British Market Authorities, with part funding provided by individual participating markets


During February and March 2015 ROI Team assessed spend in six progressive markets in the UK, drawing turnover data from both customers and from Traders. ROI Team’s reports, produced initially on a market specific basis, highlight:


  • Refurbished indoor/outdoor market in the NW generating almost £30m per year and supporting 160 jobs
  • Compact outdoor market in a London suburb, operating from a previously under-used town centre space, which generates almost £3.5m per year and supports 50 jobs
  • Family trader at a NW market now providing thousands of meals per week to Singapore Airlines and to Chester Zoo cafes
  • One day per week outdoor market in the NW which generates almost £2m per year on an investment by the council of less than £1,000


An objective of the Mission for Markets initiative is to bring to markets intelligence and information resources which are already widely available across the retail world. To this end the methodology used by ROI Team for this work is to be made freely available to market managers via the Mission for Markets website (www.mission4markets.uk)


Releasing the reports, Graham Wilson OBE, CEO of Nabma commented:

‘This is a significant step forward for the retail markets sector. We have demonstrated the economic importance of six award-winning markets across England. We can now use this work to enable every market in the country to prove its worth and to pitch for funds and investment. We welcome this work which strengthens the current Mission for Markets initiative’


Andrew McCall, Managing Director of research company ROI Team commented:

‘ROI Team are delighted to make this contribution to Mission for Markets, as part of our work to bring to the sector the levels of proof of performance that other retail sectors take for granted.  We recognize the importance of retail markets as instigators of local economic value, and as places for incubating new retail talent.’





National Association of British Markets Authorities at www.nabma.com/

Contacts : Graham Wilson OBE, CEO

Phone : 01691 680713

Email : nabma@nabma.com


ROI Team at www.roiteam.co.uk

Contacts : Andrew McCall, Managing Director

Phone : 07976 273016

Email : Andrew.McCall@roteam.co.uk


Mission for Markets at www.mission4markets.uk

Click on the links below to view the reports.

Ashton under Lyne – Supporting the local economy
Kingston Market – Supporting the local economy
Market Harborough – Supporting the loacl economy
Plymouth Market – Supporting the local economy
Poulton le Fylde Market – Supporting the local economy
Keswick Market – Supporting the local economy


    Want to join our Interviewers Team?
    We are always looking for confident and reliable people to join our team of occasional interviewers.

    Working mainly in retail environments carrying out face to face market research interviewing, we are interested to hear from men and women aged over 18, who are not afraid to approach and engage with people, and who are able to work on their feet

    If you think you have what it takes, get in touch with us by sending your biography with a short covering note to recruitment@roiteam.co.uk. Please state in the subject box ‘ROI Team Interviewers’

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