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Market Owners and Managers –

Know your worth to the local economy




In Spring 2015 ROI Team were commissioned by Nabma and the DCLG to undertake a slate of research to evaluate the economic contribution of markets locally and nationally, as part of the Mission for Markets agenda


Part of our work was to carry out original research in 6 markets across the UK ie


Ashton under Lyne


Poulton le Fylde

Market Harborough

Kingston Ancient Market



At each of these markets we made projections of economic performance based on four lines of work ie


  • Analysis of market footfall
  • Survey of Market Customers
  • Depth Interviews with Market Traders
  • Interview with Market Manager or Markets Officer


The summary performance reports on these 6 markets are freely available from



The four documents in this section (bottom of the page) set out the approach followed by ROI Team to gather the data underlying these 6 market reports. We invite owners and managers of any market to carry out their own economic assessment by making use of this resource, which is free to use by market managers and their own staff and volunteers


Every market should be able to demonstrate its economic value to the communities that it serves. Now this toolkit makes this possible


Information on further resources available to support economic assessment in market environments is available from ROI Team via Hani.Ghalayini@rioteam.co.uk


Please click on each document to be able to download.

Analysis of Market Footfall
Survey of Market Customers
Depth Interviews with Market Traders
Interview with Market Manager or Markets Officer


    Want to join our Interviewers Team?
    We are always looking for confident and reliable people to join our team of occasional interviewers.

    Working mainly in retail environments carrying out face to face market research interviewing, we are interested to hear from men and women aged over 18, who are not afraid to approach and engage with people, and who are able to work on their feet

    If you think you have what it takes, get in touch with us by sending your biography with a short covering note to recruitment@roiteam.co.uk. Please state in the subject box ‘ROI Team Interviewers’

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